Facebook Messenger’s Head Of Product Stan Chudnovsky who led the video calling feature tells me, “Whatever’s good for Messenger is good for Facebook as a company.” Messenger Face-To-Face Time Instead, it knows more messaging drives lock in with Facebook’s News Feed where it makes tons of money from ads. Messenger has no plans to charge for audio or video calling.
He believes free, high audio quality VOIP will displace traditional phone calling, and video calling could accelerate that. Mark Zuckerberg said on last week’s Facebook earnings call that Messenger already accounts for 10% of global mobile VOIP calls. With 600 million Messenger users and 1.44 billion on Facebook, the new VOIP video feature has a massive built-in audience. Bringing it to mobile could Messenger a serious competitor to iOS-only FaceTime, clunky Skype, and less-ubiquitous Google Hangouts. Facebook first introduced desktop video calling in partnership with Skype in 2011, but eventually built its own video call infrastructure.
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